Perceptionist
Idea-Simplifier
Cultural Racontuer.
Bachelor of Fine Arts [Cum Laude]
Dual Degrees In Motion Design & Graphic Design
Minor Art History
Savannah College of Art & Design [SCAD]
Savannah . Atlanta . France
2004–2009 [Full Scholarship]
Executive Certificates
MIT Sloan | 2018
Mastering Strategy & Innovation
IDEO U | 2019
Foundations In Design Thinking
Insights For Innovation
From Ideas To Action
Experience
Liikewiise
Founder | Director of Strategy
2019 - Present (5 Years Months) CDMX | TLV | NYC
To meet clients at their resources, we built a smarter company offering robust strategy and design capabilities, a turn-key film production studio, In-house legal counsel, growth structuring, pricing elasticity, integrative workshops, knowledge experts, vetted client engagements, and unique access to a global design community. –More than 60 companies in three economies have turned to Liikewiise as a partner to solve their most critical business challenges, delivering next-generation, enterprise-grade solutions—all on one of the cleanest workflows in the industry.
Analytical
9+ years analyzing user journeys to unfold deterrents, align incentives, elevate experiences, and improve relationships
with brands.
Rigorous application of desk, qual, and empirical quant research to invoke and strengthen signals
Prototyped components of a business model, the spread of resources, and the independent needs of its caretakers.
Traced fluctuations and changes expected to affect society in order to identify opportunities for businesses to grow and develop sustainably.
Audited churn, conversion, and LTV. Reported on effectiveness to match KPI’s
Utilized channel sentiment analysis (Oracle Moat) and time-series datasets to improve segmentation and differentiate audiences.
Applied Strategy
Instinctively know which strategy products will unlock a desired outcome.
Identified existing bottlenecks and uncovered emotional insights.
Integrated Human-Centered Design techniques to uplevel research, and product development.
Worked in communion with Data Scientists to develop and refine regression algorithms and deploy ML tactics from public data sets.
Implemented root-cause heuristics to unlock more value from existing products and micro-services.
Reshaped societal habits to produce changes in the cultural machine.
Twinkind
Founder | Design Director
March 2004 – March 2018
(14 Years 1 Month) NYC
Almost 20 years intertwining designs from research to conception, to pre-pro, to tail-lights and reporting. At Twin, I lead teams of 15+ unreasonably skilled knowledge experts and delivered over 100 projects for the worlds most beloved brands. – Collectively this grew the business to manage 200k+ budgets while enriching direct-to-client, agency, and talent relationships.
Growth
Implemented lean continuity programs to streamline and grow client retainers.
Deepened high-trust relationships with client-counterparts through bi-monthly workshops, steering meetings, and momentum support.
Aligned simultaneous workflows to increase visibility and lift client adoption.
Secured larger acquisitions through vetted client engagements, preflighting and developing new entry-points in legal and production and increasing price options.
Helped companies flourish commercially by developing narratives that drive demand and generate deeper engagement.
Launched market strategies to oversubscribe clients with qualified leads.
Design & Storytelling
Lead winning pitches and brands to generate value at scale. Provided culturally-sensitive insights that connected brands to contemporary culture.
Flipping data models into storylines.
Imbued behavioral principles and corrective feedback loops to clarify value and inspire trust in the efficacy of the brand.
Deep fluency of UX, motion design, illustration film, and visual design systems.
A reputation of delivering on a diverse range of products to optimize assets, and exploit channel strengths
implemented ideation workshops to signal new aesthetic techniques, values, and refine a criteria for judgment to a fierce point.
One of those rare action heroes every agency wants on their shelf, right between Chuck Norris and Chewbacca. A voraciously curious, Shiny Bald Head, who will either find a way, or make one.
–Ross Clugston | Chief Creative Officer
Design Bridge & Partners, WPP
Workshops
& Lightning Talks
1:1 Lightning Talks | Bi-Weekly TeamUps™
Recurrent 3+ hour, in-person, upskill sessions for more than 30 Teams in 5 cities. Designed to build versatility in business planning, investor pitches, product development, audience growth, and brand strategy techniques that are table stakes for success.
Instructor Series: Design Foundations 2015 – Shillington US {NYC Campus}
Provided design boot-camps to mid-career professionals and executives looking to pivot or expand their capabilities. The courses mirror a studio environment where ideation, theory, composition fundamentals, colour, grid systems, technical standards, peer critiques and deadline management are comprehensively explored in real-time. Affording students an integrated and accelerated approach to learning and faster entry into the creative economy.
Early Career
Motion Designer [Freelance]
VMLY&R
December 2015 – April 2016 (5 Months)
Manhattan, NYC
Design Director
VMG Creative
January 2013 – January 2014 (1 Year)
Manhattan, NYC
Design Director [Permalance]
Aon U.S. National Marketing Team November 2011 - June 2012 (8 Months)
Manhattan, NYC
To streamline the various disciplines of Aon
– The worlds largest vertically integrated reinsurance, risk management, and human resources firm – We orchestrated a comprehensive brand rollout across 80+ North American offices. Including the creation of a WebApp resource library, websites, animations, print & digital campaigns, magazines, convention booths, and branded environments.
Globally collaborated with other international Creative Directors to clarify design workflows, refined presentational approaches and enhance accessibility overall.
Senior Art Director
The Moderns
June 2009 – July 2010 (1 Year 2 months)
Manhattan, NYC
Associate Producer
Pierre Cardin | Le Festival De Lacoste
February – September 2008 (8 Months)
Provence + Paris, France
Co-Produced Varnissage ‘Monumental Marin’ Le Festival De Lacoste Admitted into Musée des Arts Decoratifs Paris, Autumn 2008
Apprentice
Plum TV
Summer 2006 + Summer 2007
Martha’s Vineyard
On-air packaging, title-bumps, wipes, lower
-thirds for seasonal syndication.
Design Internship
Choate & Hertlein Architects
September – May 2005
Atlanta, Georgia
Hard &
Soft Skills
Business Development
Alleviated the cost and complexity of starting and growing businesses.
Introduced transitional workflows to steady
+ advance early ventures.
Employed techniques such as offer design, price modeling, customer segmentation, and revenue tracking to increase overall AOV, CLV and achieve higher qualities of revenue.
Operational
Formed Agile Six-Sigma teams emphasizing robust workflows + kept them connected.
Worked with Marketeers to apply a rigorous integration of multi-channel growth tactics, sales funnels, paid, and earned media.
Leveraged prexisting infrastructure to define a healthier approach to risk across the arch of each clients relationship.
Implemented expansions to Mexico City and the Middle East to enhance offering, reach, pitches and regional team recruitment.
Stewardship
Expanded new lines of business for clients that increased revenue MoM.
Established super-alignment (tiger-teams) between data, strategy, and design to lower attrition, and foster much higher capability levels.
Became a clued-in-listener to the ‘black swans’ and hidden agendas of Stakeholders.
Worked with Marketeers to apply a rigorous integration of multi-channel growth tactics including sales funnels, paid, and earned media.
Fluency in post-production pipelines Including: editing, color correction + grading, composite, viz fx, sound design, and encoding.
Managed multi-national productions in The United States, Mexico, India, and Europe.
Bring clarity + latitude to the ideas of others.
Simplified hierarchies to build areas of consensus, improve independent thought, while cultivating a collaborative mindset.
Develop a continuous system for learning which invites play, practicing in public,
and testing often.
Make career paths like this more accessible. with shared discernment + economic empowerment by decommodify Design and Strategy sensibilities fast.
Implemented regular scheduled growth conversations.
Guiding others to better articulate insights and ideas rapidly.
Comfort partnering with teammates & partners and clients of every size and level.
Promoting a place where people can create their life's best work consistantly
Information flows freely and continuously between teams where hands-on collaboration and healthy provocation to debate key findings are welcome.
A propensity for hard work and ambitious thought, where every concept, process, client, and person is imagined at their highest potential.
–Zachary Rucker | Oglivy
Technical Environments
Graphic Design & Art Direction
Photoshop / Illustrator / InDesign / Firefly
Film & Motion
After Effects / Mocha / Cinema 4D (Rusty)
Mocha DaVinci Resolve / Premier Pro
Final Cut / Audition
Web & UX / UI Design
Figma / Action Script / CSS
Growth & Productivity
G-Suite / Google Analytics (Certified)
Monday / Slack / Trello
Hubspot / Hootsuite / MailChimp / Calendly
Plus
Proficient In Spanish
Daily Runner
Vipassana Meditator [Old Student]
Argentinian Tango [72nd Fred Astaire]
Lived & Worked in 4 Nations
US Citizen | Mexican Work Visa
Traveled to 40+ Countries